Hi, I’m Simone!
For more than 15 years, I’ve been telling stories online through blogs, emails, social media, and brand campaigns that connect. My journey has taken me across industries like beauty, wellness, tech, consulting, DEI, entrepreneurship, and the nonprofit world. Along the way, I’ve worn just about every marketing hat there is: copywriter, content creator, editor, strategist, designer, and creative director. I love the challenge of helping brands find their voice, strengthen their identity, and share their message with clarity and purpose. I also love helping organizations launch their online presence and create sustainable strategies to keep sharing their impact via values-based marketing.
What I’ve learned is that impactful marketing isn’t just about a beautiful Canva graphic, it’s more about authenticity, intentionality, and cultivating an enthusiastic community. That’s where my passion for equity and inclusion comes in. Over the past six years, I’ve developed inclusive marketing strategies and led trainings that help organizations build more equitable, human-centered brands.
When we work together, you’re not just getting a marketer — you’re getting a DEI consultant, storyteller, and creative partner who believes in justice, liberation, and centering community impact. I collaborate with clients who share those values and want their marketing to reflect them from the inside out.
Some interesting things about me:
- I don’t drink coffee! Like ever. But love coffee ice cream, so creamy!
- I once sold Mariners tickets door to door as a job. I only lasted 2 days.
- Being a mom is my main role, and I started my business to spend more time being present for my kids.
- I’ve met Michelle Obama
- My other dream career paths are being a DJ and becoming a life coach. Both will happen sometime in the next 5 years!

My Values

Joy
Centering in joy in my business and life helps me keep going. Marketing shouldn’t be a complete drag! It should be joyful to connect and collaborate through messaging.

Community/Inclusion
Community has fueled me when I have been low on resources, motivation and purpose. I use my business as a vessel to give back to my community and to create more inclusive spaces.

Forever Student
Life is always teaching us something new and I love being an eternal student. I truly believe that when you stop learning, you stop growing. Plus, no one likes a know it all!

Gutsiness
I enjoy taking chances, living authentically, and expressing myself boldly. That takes courage, grit and gutsiness. I attract like minded leaders who have the same mindset.

My Approach to Marketing
I start by understanding where your brand stands today. I evaluate what’s strong, what needs clarity, and where there’s room to amplify values. Through team insights, community feedback, and data review, I identify opportunities for deeper connection and alignment. Then I craft and integrate tailored marketing solutions, tracking progress to ensure your brand evolves with purpose and sustained impact.
